FAST AND FEMALE PARTNER WITH GILLETTE VENUS AND THE SALTWATER COLLECTIVE FOR “ANY BODY IS A BEACH BODY” CAMPAIGN

Fast and Female is thrilled to be partnering with Gillette Venus and The Saltwater Collective for the “Any Body is a Beach Body” campaign!

Gillette Venus launched the “Any Body is a Beach Body” campaign in 2023 after a survey revealed that one-third of Canadian women feel uncomfortable when wearing swimwear in public¹. With this in mind, the brand set out on a mission to rip up ‘the rules’ on beach bodies and encourage all women to feel comfortable and confident with their bodies in swimwear.

The partnership supports The Saltwater Collective’s launch of a new collection that is uniquely designed in response to what Canadian women are looking for from their swimwear.

Helping Girls Across Canada

Venus and The Saltwater Collective are strong supporters of body confidence and are sponsoring Fast and Female. From now until August 31, 2024, 40 percent of the profits from the collection will go towards funding community programs across Canada designed to empower girls to feel comfortable with their bodies.

Fast and Female shares the vision of promoting body confidence and supporting girls in embracing body confidence. As a result of this sponsorship, Fast and Female will host programs and events to promote the launch of a new curriculum focused on body image and self-confidence.

Click here to learn more about the campaign and read the full press release. The Saltwater Collective limited pre-sale will be available on April 24th, with an official launch on May 1st. Click here to view the collection.

Fast and Female is incredibly grateful for the support of Gillette Venus and The Saltwater Collective and looks forward to empowering girls across Canada to feel comfortable in their bodies!

1. Methodology: From May 1 to May 5 2023, Gillette Venus conducted an online survey among a representative sample of 1,007 Canadian women ages 18-34, balanced and weighted on age. All respondents were members of the online Angus Reid Forum. For comparison purposes only, a sample of this size would yield a margin of error of +/- 3.1 percentage points at a 95% confidence level.