BREAKING BARRIERS: CELEBRATING OUR TOP 10 MOMENTS OF 2024!

As we say goodbye to 2024, we’re thrilled to reflect on the success of our year! 2024 was truly record-breaking. With the support of our community of Role Models, supporters, partners, grantors, sponsors, parents/guardians, loved ones, and our team, we:

Empowered over 10,000 girls in 2024
Provided 29 events and programs for girls to participate in
Saw 198 Role Models inspire the next generation of leaders

In chronological order (to the best of our abilities!!), here are our Top 10 Moments of 2024:

OUR BUILT TO PROGRAM PORTFOLIO

(Built to Run, Built to Play, Built to Run, Jump and Play, and Built to Box)

This year, our Built To programs like Built to Box and Built to Run empowered hundreds of girls to break barriers and build confidence through sport. These initiatives inspired participants to embrace their full potential and embody strength in every sense of the word. Thank you to our partners who made our programs possible:

Built to Run, Jump, Play – June 2024 in Scarborough, ON thanks to Athletics Canada
Built to Play, Girls Soccer – Summer 2024 in Scarborough, ON in partnership with Girls & Women in Motion, thanks to MLSE Foundation
Built to Run, Girl’s Program in Okotoks, AB, Scarborough, ON, and Calgary, AB thanks to Strathcona Tweedsmuir School, MLSE Foundation, and Canadian Tire Jumpstart Charities
Built to Box in Calgary, AB thanks to Canadian Tire Jumpstart Charities

NIKE TORONTO COMMUNITY OF PRACTICE

(March – June, Toronto, ON)

We were thrilled to host the Nike Toronto Community of Practice, bringing together leaders to share strategies for breaking down barriers for girls in sport. This collaborative space sparked ideas, fostered connections, and set the stage for lasting impact! Learn more about the Community of Practice by checking out this blog post.

HILLBERG & BERK INTERNATIONAL WOMEN’S DAY CAMPAIGN

(March – Virtual)

Our collaboration with Hillberg & Berk for International Women’s Day celebrated strength and resilience while raising critical funds to empower girls. This campaign highlighted the transformative power of sport and its role in creating confident women. Learn more about the campaign by visiting the Hillberg & Berk website or checking out our blog post!

GIRL GUIDES – GREAT GUIDING TREK & GIRL JAM

(Virtual, ON and NT; in-person, Toronto ON; April – May)

From the Great Guiding Trek to Girl Jam, our partnership with Girl Guides Ontario and Nunavut brought movement and leadership skills to thousands of girls. Together, we helped participants discover the joy of physical activity and the strength within themselves. Learn more by checking out these blog posts on Girl Jam and the Great Guiding Trek.

Annual Girls Run

(May – Canmore, AB)

Hosted alongside the Rocky Mountain Soap Women’s Run, our Girls Run brought together families and athletes for a day of empowerment and connection. With funds raised to support our mission, this event proved the power of community in creating change. Check out photos from the event on our Flickr page and read this blog post by one of our Jr. Role Models!

Events with OSEG Foundation

(March and October – Ottawa, ON)

From the Capital LEAD Summit to Sports Day the Girls’ Way, our collaboration with the OSEG Foundation empowered girls with tools to thrive as leaders. Hundreds of participants left inspired and equipped to succeed in sport and beyond. Read more about Capital Lead Summit here and Sports Day the Girls Way here!

Procter & Gamble Campaigns: Always and Gillette Venus

(April – August, Virtual)

The Always #KeepHerPlaying campaign built confidence in girls during critical years, while Gillette Venus #AnyBodyIsABeachBody celebrated body positivity and inclusion. These impactful campaigns amplified the message that every girl belongs in sport. Learn more about the #KeepHerPlaying campaign here and #AnyBodyIsABeachBody here.

Play to Lead Program with Canadian Tire Jumpstart Charities

(Halifax, Thunder Bay, and Montreal – September – October)

Through summits in Halifax, Thunder Bay, and Montreal, we were thrilled to be invited to support the delivery of the Canadian Tire Jumpstart Play to Lead Program, focusing on eight key leadership skills for girls aged 14-17. Our workshops on navigating conflict and role model mentorship inspired the next generation of leaders.

Charity of Choice for Runs Across Canada

(All Year – AB, ON, BC)

We were honored to be a charity of choice for events like the Scarborough 5K, 5 Peaks Series, Royal Victoria Marathon, and Toronto Waterfront Marathon. Thanks to the generosity of runners and their communities, over $14,600 was raised to support our work.

Move For The Girls

(Virtual and in-person pop-ups – October)

Our first-ever Move For The Girls event, celebrating International Day of the Girl, was a highlight of the year. With in-person pop-ups across six provinces and a vibrant virtual community, we moved for an astounding 123,302 minutes and raised $24,123.25. This event showcased the incredible power of movement, connection, and collective impact.

We can’t end off the year without highlighting our other events and programs, and the amazing partners we worked with, including:

Our Power Hour with Prairie Central District for Sport Culture and Recreation Inc. in Hanley, Saskatchewan
The Alberta World Cup Society Fan Zone and Game ChangeHER multi-week program in Canmore, AB
Toronto FC Women in Sports Night with MLSE Foundation, MLSE Launchpad, and Toronto FC
Our Power Hour with Rivers West District in North Battleford, SK
Toronto High Park FC Power Hour in Toronto, ON
Edmonton Baseball Day Camp
The amazing youth at FLAG and their Learn 2 Flag event in Edmonton, AB
Lethbridge Sport Council Power Hour
Leading a workshop at the Sinclair Summit in Vancouver, BC
The Serenity Sprouts YAC Event in Kelowna, BC
Leading a workshop at the She Plays Golf Event Series in Toronto, ON
And our inaugural Youth Mentorship Pilot with our Youth Advisory Council!

These moments are a testament to what’s possible when we come together to empower girls through sport. Thank you to everyone who joined us, supported us, and believed in our mission. Here’s to an even more inspiring 2025!